Service · Search
SEO agency London — for Google, Maps and AI answers
Search engine optimisation (SEO) is the work of making your pages the best result for a query. Answer engine optimisation (AEO) is the work of making those pages easy for AI systems to quote. We do both on the same site.
What we mean by SEO (plain English)
SEO — search engine optimisation — is the set of technical, content and reputation tasks that help Google and Bing show your pages for searches such as “web design agency London” or “website developer near me London”. It is not magic keywords stuffed into a footer. It is relevance, speed, links, and proof that real people in a real place trust you.
AEO — answer engine optimisation — prepares the same pages for Google’s AI overviews, ChatGPT, Claude and similar tools. That means clear headings, definitions near the top, lists, FAQs with schema, and no robots.txt blocks against major AI crawlers.
What a typical SEO engagement includes
- Technical SEO: crawl health, canonicals, HTTPS, Core Web Vitals, XML sitemaps, structured data.
- Local SEO: Google Business Profile, NAP consistency, borough and postcode relevance, review strategy.
- On-page: unique titles, H1s that are not copies of the homepage, 500–800 words on money pages, internal links.
- Content: a blog cadence (weekly at first) aimed at questions your buyers already type.
- Off-page: directories that matter in the UK (Yell, Clutch, chambers), plus earned mentions — never spam blogs.
London-specific keyword strategy
Head terms such as “website design London” are competitive. We still target them on this site because that is the business we are in — but we win supporting demand first: affordable website design London, responsive web design London, WordPress development London, Shopify website design London, and neighbourhood phrases such as web design in Canary Wharf.
Your business may not be a web agency. The method is the same: one honest head term, a cluster of long-tails, and service pages that a human would bookmark. Pair SEO with a site that converts — our design and development teams build the pages we then rank.
Reporting you can use in a board pack
We track organic sessions, enquiry conversions, average position for a defined keyword set, and indexing issues in Search Console. Vanity traffic without form fills is reported as a failure, not a win. Targets we use on our own site: 500+ organic visits by month 6, 8–12% enquiry rate on service pages, bounce under 50% on those pages.
Deeper reading: why speed matters for SEO and local SEO for London businesses.
Realistic timeline (not a fairy tale)
| Phase | When | What you should see |
|---|---|---|
| Crawling | Month 1–2 | Pages indexed; long-tail impressions |
| Climbing | Month 3–4 | Mid-volume terms moving; blog traction |
| Authority | Month 5–6 | Head terms in play; 300–600 organic visits on a new domain is a healthy start |
SEO FAQs
Can you rank a brand-new domain for “website design London”?
You can compete, especially with excellent pages and local proof, but top-three for that head term is a 6–12 month programme against established agencies. We say this in the sales call. We still build the site as if it will get there.
Do you write the blog posts?
Yes, or we brief your team. Posts are 1,000–1,500+ words, interlinked to service pages, with a human editor — not raw unreviewed AI dumps.
Will you work if we keep our current developer?
Yes. We can advise on templates, schema and internal links. Results are faster when we also control the code.
Free 30-minute consultation
Ready for a website that ranks and converts?
Tell us about your business. We’ll reply within one working day with a clear plan, timeline and fixed quote.