Service · Engineering
Web development London teams can actually maintain
Custom HTML, CSS, JavaScript and PHP — plus WordPress and Shopify when an editor is the point. Built for Core Web Vitals, GDPR-aware forms, and a handover your staff will understand.
What web development means on this project
Web development is the implementation layer: semantic HTML, efficient CSS, unobtrusive JavaScript, and PHP for forms, includes and routing. We ship static-feeling sites that still have a real backend where it counts — enquiries, redirects, sitemaps — without dragging in a heavy CMS you do not need.
London buyers searching for a website developer London or web development London usually want three outcomes: it loads fast on 4G, it can be updated without drama, and it does not collapse the first time Googlebot or a plugin update arrives. That is the brief we accept.
Stacks we use (and why)
- HTML / CSS / JS / PHP: our default for marketing sites. Fast, cheap to host, easy to secure, excellent for SEO.
- WordPress development London: custom themes, locked-down plugins, and editor training. No Elementor soup unless you insist and accept the speed trade-off.
- Shopify: when commerce is the product. Theme customisation, app discipline, and product SEO.
- JAMstack-style hosting: Cloudflare Pages, Netlify or Vercel when the site is mostly static; PHP when you want a single £0–low VPS or existing hosting account.
Performance, security and SEO engineering
Every build targets LCP under 2.5s, INP under 200ms (the modern replacement for FID), and CLS under 0.1. Images are sized, lazy-loaded, and capped. CSS is one file. JavaScript is deferred. We add canonical tags, XML sitemaps, robots.txt that allows GPTBot, CCBot and Googlebot, and JSON-LD for LocalBusiness, Service, FAQ and breadcrumbs.
Security basics are not optional: HTTPS, CSP headers, nosniff, frame denial, honeypot forms, and no mixed content. See our notes on website security and GDPR for UK sites.
WordPress without the hangover
If your team must log in and edit, WordPress is still a fair choice. We build a custom theme around your design, disable unused features, and keep the database lean. We will tell you when WordPress is the wrong tool — for example a 6-page brochure that will be edited twice a year is usually happier as PHP includes.
Compare platforms in WordPress vs Shopify. Pair development with SEO if organic traffic is the growth channel.
Development process
- Stack decision. PHP, WordPress or Shopify — chosen for editors and budget, not fashion.
- Component build. Header, footer, cards, forms, blog templates. Reused, not reinvented.
- Integrations. Email delivery, analytics (privacy-aware), Search Console, optional Calendly.
- QA and launch. Lighthouse, keyboard access, redirects, DNS, monitoring.
Web development FAQs
Can you work with our existing designer?
Yes. Send Figma or annotated PDFs. We will flag anything that will hurt performance or accessibility before we write code.
Do you host the site?
We can deploy to Vercel, Netlify, Cloudflare Pages, or your UK host. Hosting can be £0 on generous free tiers for static/PHP front-ends. We never lock the domain to us.
What about ongoing development?
Optional care plans for updates and small changes. Many clients only return when they add a service line or a campaign landing page.
Free 30-minute consultation
Ready for a website that ranks and converts?
Tell us about your business. We’ll reply within one working day with a clear plan, timeline and fixed quote.